AI Visibility: How to Know if ChatGPT, Gemini, and Claude Talk About Your Business

More and more customers are directly asking an AI, 'Which plumber should I choose in London?' or 'What software for my restaurant?' instead of browsing a search results page. The AI then provides only a few names. If your business isn't among them, the customer will never see you.

The problem: traditional tools (Google Analytics, Search Console) show almost none of this traffic. Visits from ChatGPT are often mixed with 'direct' traffic, and AI bots don't trigger typical analytics scripts. You're operating in the dark.

1. Clicks from AI: visitors arriving on your site from chatgpt.com, perplexity.ai, gemini.google.com, claude.ai, or Copilot. This is the most concrete proof that AI recommends you.
2. AI crawler visits, in two distinct families: visits triggered by a real user question (ChatGPT-User, Claude-User…) — someone just asked the AI about you — and indexing crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended…) that read your pages to feed the AI's memory. The dashboard counts them separately, because they don't mean the same thing.
3. Your Citations in Responses: When you ask AI the questions your customers ask themselves, does your name appear? At what position? Which competitors are cited instead of you?

Step 1 — Add your site. Provide your name, web address, city (e.g., 'Manchester'), and main competitors. If you have an Avyonia card, this information will be pre-filled. A card is not mandatory.

Step 2 — Paste a line of code. Just one line to add to your site, no cookies involved. The dashboard automatically confirms when the installation is detected.

Step 3 — Track your results. AI clicks, AI bots, and trends over 7, 30, or 90 days, with CSV export. Each week, your key questions are posed to ChatGPT, Gemini, and Claude: you see who is cited, at what position, and which competitors appear.

• The number of visitors sent by each AI, day by day.
• Which AI bots have read your pages, and which ones.
• For each tested question: the results from ChatGPT, Gemini, and Claude side-by-side (cited or not, position, competitors cited).
• Performance over time, to check if your actions are having an effect.

Presence tests use the models of ChatGPT, Gemini, and Claude without internet search: they provide a reliable trend of how these AIs 'know' your brand, not an exact copy of every response displayed to every user.

• The split between visits following a real user question and plain indexing crawls, engine by engine.

The dashboard does more than count. For each tested question it shows:

• The full answer from ChatGPT, Gemini and Claude, with your brand highlighted in gold and competitors in red.
• "Why am I not showing up?": the competitors cited instead of you, what they have that you don't, and 3 concrete actions.
• The sources the AIs rely on (directories, media, forums), so you know where to be present.
• Perception: the words AIs associate with your brand, and factual errors spotted (wrong city, wrong date…).
• Alerts when you gain or lose a citation, or a new competitor appears.
• Suggested questions with their potential, and conversions from visitors sent by AI.

• Be clear about who you are: name, profession, city (e.g., 'Birmingham'), services, written consistently everywhere.
• Allow AI bots in your robots.txt file.
• Publish direct answers to your customers' questions (prices, lead times, service area).
• Structure your information with Schema.org data (Organization, Person, FAQ).
• Multiply reliable sources that talk about you: directories, reviews, articles, professional profiles.

An Avyonia business card already applies these principles: structured page, AI-readable versions, and up to 29 languages.

The AI Visibility pack costs €39 per month, with no commitment: you can stop whenever you want. It works with any website, with or without an Avyonia card. Important: no reputable tool can guarantee that an AI will cite you. The pack provides measurement and avenues for improvement; results depend on your online presence.