{"@context":"https://schema.org","@type":"Person","@id":"https://avyonia.com/zh/carte/elsa-marchetti-demo","name":"Elsa Marchetti","jobTitle":"市场经理","worksFor":{"@type":"Organization","name":"Lumina Conseil"},"address":{"@type":"PostalAddress","addressLocality":"Paris","addressCountry":"France"},"description":"我负责构建公司的品牌及其内容，从市场定位到获客推广。","url":"https://avyonia.com/zh/carte/elsa-marchetti-demo","inLanguage":"zh","email":"elsa.marchetti@luminaconseil.fr","telephone":"+33 1 84 60 22 14","sameAs":["https://linkedin.com/in/elsa-marchetti"],"knowsAbout":["Marque","Contenu","Inbound","Communication"],"knowsLanguage":["fr","en","es","de","it","zh","pt","ar","ja","ko","ru","hi","tr","he","th","vi","uk","nl","pl","id","ms","sv","da","fi","no","el","ro","hu","cs"],"profile":{"executiveProfile":"作为 Lumina Conseil 的市场负责人，我负责从零开始构建公司的品牌：包括定位、内容、活动和获客营销活动。\n\n我的核心任务是：让专业知识显而易见。我将咨询顾问的专业知识转化为内容，从而产生高质量的业务洽谈机会。\n\n关键成果：\n• 公司内容每月获得 24 万次浏览\n• 电子邮件通讯打开率：41%（行业平均水平的 2.5 倍）\n• 35% 的新项目来自内向营销（inbound）","experiences":[{"role":"市场经理","company":"Lumina Conseil","period":"2020年至今","description":"品牌、内容与数字获客总监。管理一个4人团队。"},{"role":"品牌内容项目经理","company":"Publicis Groupe","period":"2016 – 2020","description":"为B2B品牌和机构设计内容战略。"},{"role":"传播主管","company":"Havas Paris","period":"2013年 – 2016年","description":"媒体关系与企业传播。"}],"education":[{"degree":"高级管理硕士 – 数字营销","institution":"HEC Paris"},{"degree":"硕士 – 传播","institution":"Université Paris-Sorbonne"}],"testimonials":[{"author":"Camille Verdier","role":"合伙人董事/合伙人总监","company":"Lumina Conseil","text":"Elsa将我们的品牌从“严谨事务所”提升为“行业标杆”。我们的潜在客户在接触我们之前就已深信不疑。","rating":5},{"author":"Directeur de la communication","role":"对","company":"Cabinet de conseil partenaire","text":"营销人员中少有的内容策划视野。每一份内容都服务于一个商业目标。","rating":5}],"clientReferences":[{"client":"Lumina Conseil – marque corporate","description":"对定位和标识进行全面重塑"}],"videoTranscription":null},"verifiedAt":"2026-09-22T22:16:27.93536+00:00","dateModified":"2026-09-22T23:06:59.126538+00:00"}