{"@context":"https://schema.org","@type":"Person","@id":"https://avyonia.com/nl/carte/elsa-marchetti-demo","name":"Elsa Marchetti","jobTitle":"Marketing Manager","worksFor":{"@type":"Organization","name":"Lumina Conseil"},"address":{"@type":"PostalAddress","addressLocality":"Paris","addressCountry":"France"},"description":"Ik bouw aan het merk van het kantoor en de content ervan, van positionering tot en met acquisitiecampagnes.","url":"https://avyonia.com/nl/carte/elsa-marchetti-demo","inLanguage":"nl","email":"elsa.marchetti@luminaconseil.fr","telephone":"+33 1 84 60 22 14","sameAs":["https://linkedin.com/in/elsa-marchetti"],"knowsAbout":["Marque","Contenu","Inbound","Communication"],"knowsLanguage":["fr","en","es","de","it","zh","pt","ar","ja","ko","ru","hi","tr","he","th","vi","uk","nl","pl","id","ms","sv","da","fi","no","el","ro","hu","cs"],"profile":{"executiveProfile":"Als Marketing Manager bij Lumina Conseil bouw ik het merk van het kantoor van begin tot eind op: positionering, content, evenementen en acquisitiecampagnes.\n\nMijn speelveld: expertise zichtbaar maken. Ik zet de knowhow van consultants om in content die gekwalificeerde afspraken genereert.\n\nKernpunten:\n• 240.000 maandelijkse weergaven van de content van het kantoor\n• Openingspercentage nieuwsbrief: 41% (2,5x het sectorgemiddelde)\n• 35% van de nieuwe opdrachten komt voort uit inbound marketing","experiences":[{"role":"Marketing Manager","company":"Lumina Conseil","period":"2020 – heden","description":"Merkmanagement, content en digitale acquisitie. Leidinggeven aan een team van 4 personen."},{"role":"Projectmanager brand content","company":"Publicis Groupe","period":"2016 – 2020","description":"Ontwikkeling van contentstrategieën voor B2B-merken en instellingen."},{"role":"Communicatiemedewerker","company":"Havas Paris","period":"2013 – 2016","description":"Persrelaties en corporate communicatie."}],"education":[{"degree":"Executive Master – Digitale marketing","institution":"HEC Paris"},{"degree":"Master – Communicatie","institution":"Université Paris-Sorbonne"}],"testimonials":[{"author":"Camille Verdier","role":"Associate Director","company":"Lumina Conseil","text":"Elsa heeft ons merk van \"betrouwbaar kantoor\" naar \"referentie in de sector\" getild. Onze prospects zijn al overtuigd voordat ze binnenkomen.","rating":5},{"author":"Directeur de la communication","role":"Peer","company":"Cabinet de conseil partenaire","text":"Een zeldzame redactionele visie bij een marketingprofiel. Elke content dient een zakelijk doel.","rating":5}],"clientReferences":[{"client":"Lumina Conseil – marque corporate","description":"Volledige herziening van de positionering en identiteit"}],"videoTranscription":null},"verifiedAt":"2026-09-22T22:16:27.93536+00:00","dateModified":"2026-09-22T23:06:59.126538+00:00"}