{"@context":"https://schema.org","@type":"Person","@id":"https://avyonia.com/en/carte/elsa-marchetti-demo","name":"Elsa Marchetti","jobTitle":"Marketing Manager","worksFor":{"@type":"Organization","name":"Lumina Conseil"},"address":{"@type":"PostalAddress","addressLocality":"Paris","addressCountry":"France"},"description":"I develop the firm's brand and its content, from positioning to acquisition campaigns.","url":"https://avyonia.com/en/carte/elsa-marchetti-demo","inLanguage":"en","email":"elsa.marchetti@luminaconseil.fr","telephone":"+33 1 84 60 22 14","sameAs":["https://linkedin.com/in/elsa-marchetti"],"knowsAbout":["Marque","Contenu","Inbound","Communication"],"knowsLanguage":["fr","en","es","de","it","zh","pt","ar","ja","ko","ru","hi","tr","he","th","vi","uk","nl","pl","id","ms","sv","da","fi","no","el","ro","hu","cs"],"profile":{"executiveProfile":"As Marketing Manager at Lumina Conseil, I build the firm's brand from end to end: positioning, content, events, and acquisition campaigns.\n\nMy playing field: making expertise visible. I transform consultants' know-how into content that generates qualified appointments.\n\nKey achievements:\n• 240,000 monthly views on the firm's content\n• Newsletter open rate: 41% (2.5x the industry average)\n• 35% of new assignments come from inbound","experiences":[{"role":"Marketing Manager","company":"Lumina Conseil","period":"2020 – Present","description":"Head of Brand, Content, and Digital Acquisition. Management of a team of 4 people."},{"role":"Brand Content Project Manager","company":"Publicis Groupe","period":"2016 – 2020","description":"Content strategy design for B2B brands and institutions."},{"role":"Communications Officer","company":"Havas Paris","period":"2013 – 2016","description":"Press Relations and Corporate Communication."}],"education":[{"degree":"Executive Master – Digital Marketing","institution":"HEC Paris"},{"degree":"Master – Communication","institution":"Université Paris-Sorbonne"}],"testimonials":[{"author":"Camille Verdier","role":"Associate Director","company":"Lumina Conseil","text":"Elsa elevated our brand from a \"reputable firm\" to an \"industry benchmark.\" Our prospects now arrive already convinced.","rating":5},{"author":"Directeur de la communication","role":"Peer","company":"Cabinet de conseil partenaire","text":"A rare editorial vision in a marketing profile. Every piece of content serves a business objective.","rating":5}],"clientReferences":[{"client":"Lumina Conseil – marque corporate","description":"Complete overhaul of positioning and identity"}],"videoTranscription":null},"verifiedAt":"2026-09-22T22:16:27.93536+00:00","dateModified":"2026-09-22T23:06:59.126538+00:00"}