# Elsa Marchetti
Role : Marketing Manager
Organization : Lumina Conseil
Location : Paris, France
URL : https://avyonia.com/en/carte/elsa-marchetti-demo

## Summary
I develop the firm's brand and its content, from positioning to acquisition campaigns.

## Profile
As Marketing Manager at Lumina Conseil, I build the firm's brand from end to end: positioning, content, events, and acquisition campaigns.

My playing field: making expertise visible. I transform consultants' know-how into content that generates qualified appointments.

Key achievements:
• 240,000 monthly views on the firm's content
• Newsletter open rate: 41% (2.5x the industry average)
• 35% of new assignments come from inbound

## Expertise
Marque, Contenu, Inbound, Communication

## Professional experience
- Marketing Manager — Lumina Conseil (2020 – Present) : Head of Brand, Content, and Digital Acquisition. Management of a team of 4 people.
- Brand Content Project Manager — Publicis Groupe (2016 – 2020) : Content strategy design for B2B brands and institutions.
- Communications Officer — Havas Paris (2013 – 2016) : Press Relations and Corporate Communication.

## Education
- Executive Master – Digital Marketing — HEC Paris
- Master – Communication — Université Paris-Sorbonne

## Client references
- Lumina Conseil – marque corporate : Complete overhaul of positioning and identity

## Client reviews for Elsa Marchetti
- "Elsa elevated our brand from a "reputable firm" to an "industry benchmark." Our prospects now arrive already convinced." — Camille Verdier, Associate Director, Lumina Conseil (5/5)
- "A rare editorial vision in a marketing profile. Every piece of content serves a business objective." — Directeur de la communication, Peer, Cabinet de conseil partenaire (5/5)

## Contact
Email : elsa.marchetti@luminaconseil.fr
Phone : +33 1 84 60 22 14
LinkedIn : https://linkedin.com/in/elsa-marchetti

Available languages : fr, en, es, de, it, zh, pt, ar, ja, ko, ru, hi, tr, he, th, vi, uk, nl, pl, id, ms, sv, da, fi, no, el, ro, hu, cs
Profile verified on 2026-09-22
Last updated : 2026-09-22